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Paschall Named Director of Marketing

Paschall Named Director of Marketing

HDA Truck Pride is proud to announce the promotion of Nikki Paschall to Director of Marketing. Nikki has worked for HDATP for 6 years, most recently serving as Marketing Programs Manager. In her new role, Paschall will be responsible for the marketing staff, event planning, branding, end user programs, Supplier marketing partnerships, and the reinvigoration of our internal young executives’ group, DRIVE. Paschall is also responsible for the launch of the redesigned HDA Truck Pride University – a full learning management system which will be rolled out this spring; complete with interactive course content, assignments, trackability and certification.  
 
Nikki serves on the Board of GenNext HD, the Young Alumni Council of Northwood University and is a proud member of the Northwood 100; a group of 100 alumni who meet semi-annually to distribute funds to student organizations on campus.  
 
Paschall is also an inaugural winner of the Truck Parts and Service 4 Under 40 Award, an award given to recognize outstanding personal growth, corporate achievement and industry contributions to the heavy-duty aftermarket prior to the age of 40.  
 
Paschall holds a B.B.A. in Automotive Marketing and Business Management from Northwood University. 
 
 

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