June 17, 2020 - St Louis, MO
In the wake of a 100-year pandemic and unprecedented quarantine of millions of North American employees, HDA Truck Pride seized the opportunity to expand training programs for their distributors and end users.
Partnering with supplier partners, 68 webinars were held throughout April and May – focused on sales opportunity development and technical skills. Topics were varied and included information such as air disc brake troubleshooting, credit card processing rates, selection of disinfectant and PPE products and much more.
In total, HDA Truck Pride saw more than 5,000 attendees participate in training over this seven-week period. All 68 recorded webinars are available in the HDA Truck Pride University for viewing on demand. “The ability to capture the attention of our member’s and end user’s employees during such a tumultuous time was invaluable,” says Nikki Paschall, Director of Marketing for HDA Truck Pride. “The credit goes to our supplier partners for delivering engaging content week after week; and to our attendees for investing in themselves.”
ConMet’s Brian Rieger, Vice President of North American Truck OEM and Aftermarket says, “as we have to observe social distancing practices, the importance of online training as a means to educate and connect with our customers has only continued to grow. One of ConMet’s top sales and marketing priorities has been to expand our online platform and we value the opportunity to participate in events like HDA Truck Pride’s webinar series, which provided us additional virtual training time with our customers.”
HDA Truck Pride will follow this series with a Summer Training Series in July and August.
About HDA Truck Pride
HDA Truck Pride is North America's largest independent provider of parts and services to the commercial vehicle aftermarket. With over 750 distribution locations and over 400 service facilities, HDA Truck Pride boasts the largest footprint in the industry. The marketing group is focused on value-added services, not just delivering parts, but solving problems and driving technical expertise. The organization offers training, product support and marketing programs all focused on growing the business of its members, fleet customers and service experts. For more information, visit www.hdatruckpride.com.
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Contact: Nikki Paschall